Summer is a great time to get out and grow your small business. With the warm weather, long days and bright sun to boost your spirits, there isn't a better season to get out and let others know why your business is the best in the industry. Check... (Read More)

A bigger audience is always better when it comes to social media, right? Turns out, that may not always be the case! By targeting who sees your posts, you may actually be able to increase your engagement. Facebook's targeting feature allows you... (Read More)

According to the International Franchise Association, the franchise industry is set to grow by 1.7% in 2016, resulting in almost 800,000 franchises in the U.S. With the continued growth and success of the franchise sector, opening a franchise is... (Read More)

We all know when someone’s trying to sell us something, and we usually don’t like it, especially in an informal, personal medium like social networking. Being authentic on social is key to success, but how do you do it? Authenticity is all... (Read More)

Many people who dream of being their own boss cite the opportunity to work from home as a big motivator. Did you know there are many franchise opportunities that allow you to do so? When you are ready to take that step, one of the first things... (Read More)

With all of Facebook’s algorithm changes, it’s such a challenge to garner exposure and attract a strong audience for your brand. So here are four tips that you might not have heard of to bump up your likes and get your message in front of more... (Read More)

Now that high-speed Internet is the norm, there’s no reason to leave video out of your online marketing mix. In fact, 88 percent of businesses report that video is an essential part of their marketing strategy. Here are three tips for DIYing... (Read More)

If you are thinking about starting your own business, have you decided on what kind of business model you are going to use? In short, a business model is a company's plan of how it is going to be successful and make money. There are many different... (Read More)

Instagram is one of the most engaging social media platforms out there right now. Every day, 80 million photos are uploaded, and the network has 400 million monthly users. Instagram presents a huge opportunity for businesses to build a loyal base... (Read More)

"We knew that men had by common consent adopted human flight as the standard of impossibility. When a man said, 'It can’t be done; a man might as well try to fly,' he was understood as expressing the final limit of impossibility." -Wilbur... (Read More)