Are you struggling to build your brand's visibility on Instagram? Even if you're making steady progress, it can be frustrating to put in a lot of effort and barely see a bump in your follower count or engagement on your posts. Fortunately, there are... (Read More)

When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)

The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)

Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest: Vague Rules One of the worst things you can do while setting up a contest for your social... (Read More)

It's estimated that 59% of social media users share online content based on the headline alone. Surprised? This figure comes from a study of 2.8 million Twitter shares, and is likely similar for Facebook and other social platforms. This research... (Read More)

One of the best ways to get your social media posts in front of new audiences is by using hashtags. A hashtag, of course, is a word or phrase preceded by a pound sign (#) that is used to identify content relating to a specific topic on social media... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)

Facebook advertising campaigns can be a great way to promote your business. But it's important to know the social networking site's advertising policies. To avoid getting rejected ads or even temporarily blocked from advertising on Facebook... (Read More)

Whether you're trying to gain more followers for your social media channels or want to encourage social users to click on a link, there are several ways to improve your marketing campaign's chances of success. Here are four of the best strategies... (Read More)

Whether you're new to landing page development or a seasoned pro, there's always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions: TMI! Online visitors have... (Read More)