If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers.
Here are three ways to do it.
First, personalize... (Read More)
One of the basic tenets of running a website these days is ensure that your Search Engine Optimization (SEO) house is in order. A simple Google search on SEO will provide tons of stories and testimonials from companies who swear it brings in more... (Read More)
Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. Personal branding can be a powerful marketing strategy for small businesses, allowing an... (Read More)
Here's a fun game to play. Hop on to Google and let it try to guess what you're searching for. The results can either be hilarious, disturbing or a little bit of both. In the spirit of this game, we decided to see if it had any practical... (Read More)
Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)
The most important aspect of marketing online and on social media isn't the quality of your images, the genius of your copywriting, or the uniqueness of your campaign itself. You can have the cleverest copy and most gorgeous images in the world and... (Read More)
Editing photos for social media posts can be fun and empowering or a total time-sucking drag, depending on how good you already are at it and how much you enjoy it compared to other social media marketing tasks competing for your attention.
If... (Read More)
Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there's no reason for you to be a... (Read More)
We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind?
If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)