Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)
Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)
With short attention spans, a limited number of characters and a flood of content, it’s tough to grow your Twitter following organically. Original, engaging content is a must, of course, but beyond that there are some quick tips you can put into... (Read More)
You've purchased a franchise opportunity and have found a level of success you could never have imagined. After discovering the true meaning of being your own boss, now you're wondering what's next. How do you live this life of luxury while... (Read More)
Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)
Have you recently been downsized from a corporate job? Or are you in a job you just don't like, dealing with bosses and executives who simply don't have your back? Does the corporate hustle-and-bustle leave you exhausted?
If the answer to any of... (Read More)
Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients.
Since it is such a... (Read More)
Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)
When it comes to being your own boss, you want to know not just how much money you made or how big of a footprint you have, you want to know what kind of legacy you've left. That's what makes franchising so great.
Franchising provides you with a... (Read More)