Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?
All good marketing starts with a plan. If you don’t have one, you need one.
If you do have one, you need to understand what you’ve been doing and how well it’s been working.
When it comes to social selling, that means doing a social media audit. Hearing the word “audit” might send shivers up your spine, but don’t worry. This kind of audit is well worth the time and effort. The good news is that it doesn’t have to be daunting.
There are common elements to all social audits, regardless of the platform. These six steps cover the core social strategy components you need to be on top of.
See? It’s not so hard. With these easy steps, you’ll have a better sense of how your social media strategy is moving you toward – or away from – your company’s goals. One final thought to add — potential customers are online every second of every day looking for businesses to meet their needs. Are you visible? If you’re not, it’s time to do something about that, whether you take the DIY route or work with a team of professionals. Whatever you choose, make sure you audit your social media strategy. Just putting thought into it will yield positive results.