That’s the power of repurposing your content.
Content creation takes time. Because time is always a limited resource, you want to make sure you’re using it as effectively as possible. That’s why repurposing your content is such a great secret weapon. Think about it. If something was engaging the first time around, there’s a good chance it will resonate a second time, especially with new audiences who didn’t get a chance to interact with it the firs time.
Here’s how to do it:
First, review past newsletter articles, blog posts or other marketing materials.
Second, turn that content into something else.
When you repurpose your content, one article or post can morph into dozens of other content opportunities. It’s the secret way to make the most of what you’ve already created while reaping invaluable benefits.